IN FOCUS: Kiki Magnuson, Founder of Living Well with Kiki
For this edition of our In Focus series, we’re thrilled to feature Kiki Magnuson, the passionate founder of Living Well with Kiki. With a background in fitness, nutrition, and holistic health, Kiki has dedicated her career to helping women break free from restrictive dieting and embrace sustainable wellness. Her journey is rooted in personal experience, deep knowledge, and a commitment to empowering others. Read on to learn more about her story, mission, and the impact she hopes to make.
Can you share the story behind starting your business and what drives your mission?
My journey into starting my business was sparked by the many nutrition-related questions I received while working in the fitness industry. However, it wasn’t until I worked for a weight loss company that I truly saw the flaws in traditional dieting. The turning point came when a family friend asked me for guidance on whole-food eating, which inspired me to take a different approach—one focused on sustainable, long-term health rather than restrictive dieting. That experience led me to start my own business, where I could empower people to take control of their health in a way that truly works for them.
What drives my mission is the belief that no one is beyond hope when it comes to their health. I want to provide answers and encouragement to those who feel like they will never reach their weight loss goals. By helping them improve their habits, I aim to not only transform their health but also create a ripple effect that positively impacts their families for generations to come.
Who is your ideal client, and how do you aim to serve them?
My ideal client is a woman between the ages of 30 and 45 who is ready to take control of her health. I serve her by offering a high level of support through three structured programs designed to uncover the root causes of her health concerns, personalize her nutrition and wellness plan, and implement realistic, sustainable changes. My goal is to provide her with the tools, knowledge, and guidance needed to create lasting transformations in her health and lifestyle.
Tell me a little about yourself?
My name is Vasiliki Magnuson, but most people call me Kiki. I’m half Greek and half Panamanian, originally from San Jose, CA, and now living in Sacramento. I have a deep love for nature—whether it’s the mountains or the beach—and I’m always up for an outdoor adventure like hiking, snowboarding, or camping. Health and wellness are my passions, and I truly practice what I preach. As a dedicated practitioner, I prioritize my fitness and nutrition, embodying the lifestyle I help others achieve. As a retired athlete, I have a lifelong love for sports and staying active. Beyond health, I’m an avid traveler who enjoys experiencing different cultures, and I cherish spending quality time with loved ones.
What's something you're passionate about?
I am passionate about serving others in a meaningful and impactful way. Knowing that I can make a difference—one person at a time—through my business and work brings me a deep sense of joy and fulfillment. Helping people improve their health and transform their lives is not just my profession; it’s my purpose.
If you could describe your personality in 3 words, what would they be?
Driven, compassionate, and adventurous.
What's a dream or goal you're currently working towards?
One of my current goals is to take my business to the next level by building a small team. I don’t want to run my business alone forever, and I’m excited about the idea of collaborating with a team to help grow and expand.
Who or what has been a big influence in your life, and why?
Rachel Hollis has been a major influence on my work ethic and has served as a valuable resource for staying motivated in my business. Another big influence is Nutritional Weight and Wellness. I truly aspire for my business to grow like theirs, with a team, a podcast, and all the opportunities they’ve created.
What's one accomplishment you're especially proud of?
Completing my Master Degrees. I have a master's in Kinesology and Clinical Nutrition.
Where can people connect with you?
website: livingwellwithkiki.com
facebook: Living Well with Kiki
instagram: @livingwellwithkiki
