IN FOCUS: Keith Mintz, Founder of Upin: A Community based app
Brand Photography for Community Tech Entrepreneur
For this edition of our In Focus series, we’re excited to spotlight Keith Mintz, the visionary founder behind Upin—a tech platform designed to bring people together through the power of community. Guided by a metaphysical mindset and a deep-rooted belief in human connection, Keith is on a mission to make it easier for organizers and hosts to keep their communities united in one space. His story is one of purpose, innovation, and soulful entrepreneurship. Read on to learn more about Keith's journey, passion, and what drives him to build a better-connected world.
Can you share the story behind starting your business and what drives your mission?
The spark for Upin came from a simple truth: everything is built by people and community. I wanted to create a tool that supported that truth—something that would genuinely help organizers bring their people together and maintain meaningful connections. The driving force behind my mission is human connection. I believe when people come together, powerful things can happen.
Who is your ideal client, and how do you aim to serve them?
My ideal client is a community organizer or event host—someone passionate about bringing people together for a purpose. Upin is designed to make their lives easier by creating one digital space to keep their communities informed, engaged, and connected. It’s about simplifying the backend so they can focus on what matters most: the people.
Tell me a little about yourself.
I'm a metaphysical thinker, entrepreneur, and people enthusiast. I get lit up by meaningful conversations, big ideas, and helping others connect more deeply—with themselves and with each other. My journey is fueled by curiosity and a love for exploring the unknown.
What's something you're passionate about?
I’m deeply passionate about helping people discover more about themselves. When someone starts peeling back the layers and sees themselves clearly, transformation begins—and that ripple effect is powerful.
If you could describe your personality in 3 words, what would they be?
Empathetic, loving, adventurous.
What's a dream or goal you're currently working towards?
Right now, I’m all in on building my tech company, Upin. It’s more than a business—it’s a container for community, connection, and consciousness.
Who or what has been a big influence in your life, and why?
My biggest influence has been my own vision—specifically, how it’s shaped by the concept of people. Everything I do is guided by a desire to understand, support, and uplift human connection.
What's one accomplishment you're especially proud of?
Staying consistent with studying metaphysics. It’s not something that gets external praise, but it’s foundational to who I am and how I move through the world. That inner work is everything.
Where can people connect with you?
Website: keithjmintz.com
